現今市場競爭激烈，行銷策略已成為企業成功的關鍵。然而，傳統的行銷方式已無法滿足現代消費者對個性化、即時互動和高效率等需求。因此，將人工智能技術融合於行銷軟體中便成為了未來發展方向之一。透過AI分析大數據與顧客偏好，在整合多元通路同時提供精準訴求及折扣優惠等所得出的資料可有效增加轉換率並提升品牌形象。
Translation:
In today’s highly competitive market, marketing strategy has become the key to business success. However, traditional marketing methods can no longer meet modern consumers’ needs for personalization, real-time interaction and high efficiency. Therefore, integrating artificial intelligence technology into marketing software has become one of the future development directions. Through AI analysis of big data and customer preferences, while integrating multiple channels to provide precise appeals as well as discounts and promotions produces effective results in increasing conversion rates and enhancing brand image.